|
The first and
only textbook to address an often-overlooked aspect of the
educational process: The Business of Financial Planning.
In today’s
increasingly competitive marketplace, students must hone their
practice management skills to survive and prosper. They are
graduating with massive amounts of information. This book helps
them convert that information into a successful career.
Students will
work through a wide variety of practice management decisions:
-
Selecting a
business model
-
Setting a
competitive fee structure
-
Advantages and
disadvantages of owning one’s own practice
-
The
nitty-gritty basics of software, hardware and other management
tools
-
And
ultimately selling a practice
Written by David
J. Drucker, CFP®, CFS, CMFC, two of the financial planning
industry’s preeminent experts in the field of practice management
and technology, this text supplies the necessary tools and
techniques to run a successful financial planning business today,
and prepares students for the challenges of the 21st
century practice.
RECOMMENDED SUPPLEMENTAL
READING:
Building the Master Agency
From Worksite Marketing to Website Marketing
Wealth Manager Client-Relations Strategies
Wealth Manager Business-Ownership Strategies
TESTIMONIALS:
"I find the Tools and Techniques of
Practice Management to be one of the most practical and up to
date text books for the financial services industry. It is a must
read for anyone starting their own financial planning practice and
anyone starting their own financial planning practice and anyone
that wants to take their practice to the next level. I am looking
forward to teaching this book for my upcoming financial planning
courses."
Pierre M. Movsessian, CFP®, MBA
Instructor for UCLA Extension & University of Phoenix
President of Miyakawa, Movsessian & Associates
"The
Tools & Techniques of Practice Management is an excellent book
for anyone involved in the business of financial planning, whether
you're just getting ready to start for the first time, or have been
a successful professional for year. Packed full of real life
examples from real professionals and references to additional
resources, and oriented towards practical suggestions and principles
that can be applied, this book will bring value to anyone that reads
it. No matter what stage of your career you're in, you can learn
something from this book - whether it's about tax and regulatory
issues of business and compensation structures, business succession
issues like selling your practice or taking on a partner, or
technology and software issues."
Michael E. Kitces, MSFS, CFP®, CLU, ChFC,
RHU, REBC
Director of Financial Planning
Pinnacle Advisory Group
"Long
before I got to the end of the book I felt like I was having a
private consulting arrangement with the authors worth thousands of
dollars. Every page is packed with indispensable alternatives and
understanding...This is an extraordinarily valuable work containing
not only their years of experience and uncommon wisdom but also some
of the best thinking from dozens of leading practitioners. Not a
theory book, but a practical guide to organizing and running a
practice today."
J. Jeffrey Lambert, CFP®
Co-Managing Partner, Lighthouse Financial Planning, LLC
Program Director,
Personal Financial Planning Certificate Program
University of California, Davis Extension
"Dave Drucker and
Joel Bruckenstein have wonderfully condensed their collective
knowledge of practice management for advisors into this detailed
roadmap. The Tools & Techniques of Practice
Management
provides a comprehensive and practical view of practice management
from business model selection to customer cultivation and office
infrastructure, all with a focus on best practices for success.
Given that this book presents real-world advice on three of the
major challenges facing advisors today - practice management, target
marketing, and succession planning - this is a must read for
advisors seeking to build a world class business."
Charles("Chip") Roame
Tiburon Strategic Advisors
"David and
Joel have created a must have handbook for financial planners. Rich
with practical advice and anecdotes from experienced planners and
comprehensive in its scope, both new and veteran planners can use
this book to leverage their practices. Read the book from cover to
cover or focus on those chapters where you need help, you will find
the time well spent."
Cheryl Holland
"This
outstanding book tackles the simplest and hardest issues a planner
encounters. It doesn't miss a beat as it defines a problem and gives
solutions to such critical issues as compensation, marketing,
problem clients, partnering and technical support systems. It
effectively synthesizes the art and science of building and managing
a financial planning business. Dave and Joel have created the
ultimate planner guide book for the present and future. Use it and
you will survive and prosper."
Vern Hayden
"Unbelievably user friendly, practical and packed with great ideas.
This book will not stay on your shelf."
Deena B. Katz®
|
